Sales & Marketing – The Challenging Alignment

Teachers
Mustafa Sameer
Category:
Sales & Markeing /

Duration: 18 Hours
Lectures: 4
Certificate of Completion

COURSE DESCRIPTION

A small marketing budget doesn’t mean you can’t meet your goals and business objectives. You just have to be more creative in your marketing tactics.

Aligning sales and marketing teams is a problem as old as the corporate structure, itself. For most companies, marketing’s job is to generate leads, and sales’ job is to turn those leads into clients. In practice, though, marketing and sales need to work in tandem, aligning their roles and goals to ensure that ROI becomes the responsibility of the whole organization, not individual teams, experts say.

This workshop will show you how to get this challenging alignment done, which ultimately will lead to maximum exposure at minimum cost. You will learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.

Requirements

No requirement Needed

What is the target audience?

  • Marketing Executives and Salesmen.
  • Manager/Owners of small businesses who are looking for new strategies for marketing.

Objectives [what you will learn]

  • Be able to understand the importance of aligning the sales and marketing efforts.
  • Recognize what we mean by the term “marketing.”
  • Discover how to use low-cost publicity to get your name known.
  • Know how to develop a marketing plan and a marketing campaign. And link these efforts and plans to the sales plans.
  • Use your time rather than your money to market your company effectively.
  • Understand how to perform a SWOT analysis.

Exam

Local Exam Provided by Iqtidar Training Center

About vendor

Iqtidar Training Center  customized courses to suit all areas of improvement, to all experienced professionals within any type of organization.

CURRICULUM

  • Course Overview
  • Pre-Assignment Review
  • Defining Marketing
  • Recognizing Trends
  • Marketing plans and sales plans
  • Success stories and examples
  • Market Research
  • Strategies for Success
  • Mission Statements
  • Brochures
  • Trade Shows
  • Developing a Marketing Plan
  • Increasing Business
  • Saying No to New Business
  • Advertising Myths
  • Networking Tips
  • Open Discussion, Q & A and closing

About Instructors

Mustafa Sameer
Mustafa is a thinker, writer, communicator and team leader with great ability to see the big picture.

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